to MDFerrera
the 2020 Business of Art Scholar!

Congratulations to MDFerrera for becoming the 2020 Business of Art Scholar. Meet her at ArtWalk Little Italy on June 6 & 7 in booth 628 on Fir Street. Meanwhile, learn more about this fascinating artist by visiting her website at


The Business of Art Scholarship will return in 2021. The call for artists will open late November 2020. Below is information from this year's call.

Becoming an artist that gets paid isn’t just about being able to create beautiful artwork, its about becoming a professional. If you have a strong interest in being an artist and have begun to build a body of work, The Business of Art scholarship may be the next step for you to navigate the complex art industry while participating in this year’s Mission Fed ArtWalk.

The Business of Art scholarship is a unique opportunity for an artist who has a body of work to showcase and is interested in selling their artwork during Mission Fed ArtWalk. To ensure a successful launch at this year’s festival, the artist will receive personalized mentoring from Patric Stillman, artist and owner of The Studio Door, and receive an exceptional media package provided by San Diego Visual Arts Network.

If selected, you will receive the necessary assistance to put together a successful artwalk booth, navigate media opportunities, prepare your portfolio, establish a 12-month action plan, and received continued assistance to achieve your goals throughout 2020.

The Business of Art scholarship is presented by Mission Fed ArtWalk, San Diego Visual Arts Network and The Studio Door for the 36th Annual Mission Fed Artwalk [June 6 & 7, 2020]. There is no application fee for this opportunity.

Recent scholars include Molly Paulick (2019), Eleanor Greer (2018) and Mikaela McLeish (2017). Other scholars have included Jennifer Cerutti, Lucia Ferreira and Stephanie Wang.



Art student or emerging artist. Applicant must be an individual, not an ensemble or groups. Visual artist practicing in fine art in any form is eligible to apply. Applicant must reside in the greater San Diego region. Applicant must be at least 18 years old.

For the purposes of The Business of Art, an emerging artist is an artist that has mastered the basic techniques in visual arts, is attempting to launch a professional career in the arts, and/or is taking their established career in a new direction. Artists who have established agent or gallery representation are not considered 'emerging' and are not eligible for the Business of Art.


• Artist has established a modest independent body of work
• Artist’s work indicates consistency, the components of the work are carried out to the fullest extent, and the artwork elevates itself in some manner
• Artist must be able to demonstrate a serious professional commitment by indicating some specialized training, participation in group shows, award recognition, and/or other demonstration
• Artist must have reliable transportation to attend mentorship and participate in opportunities provided through The Business of Art scholarship

Please note that the selected scholar will need to comply with insurance and sales license requirements required by ArtWalk and the City of San Diego.



Pre-event Mentoring

• Review and if necessary, help to create or revise artist bio, statement, and CV
• Review current marketing strategy (website, business cards, etc) to determine needs for art festival
• Along with other partners, review how to have a successful art walk (booth set up, sales tips, etc)
• Discuss how to navigate various press opportunities
• Assist with selection of artwork for Mission Federal ArtWalk
• Be on hand for encouragement during reception and any press engagements
• Artist Feature in April edition of THE MONTHLY
• Pre-event social media engagement

Event Assistance

• Assist with booth presentation
• Be on hand during weekend to help maintain energy for a successful festival

Post Event Mentoring

• Guide them through the creation of a 12 month action plan based upon personal goals
• An hour per month for mentoring on general questions or assistance on opportunities related to their plan
• Quarterly review to help them maintain momentum in achieving their plan
• Enter The Studio Door juried exhibitions at no cost for 2019


• Create publicity opportunities
• Provide 10" x 10" exhibition tent for festival
• Provide display walls for tent during festival
• Invitation to pre-ArtWalk reception
• Invitation to participate in morning news segments to show artwork, as opportunities are available
• Provide guidance/suggestions as requested by artist


• Provide ad on the homepage of SDVAN website in the Featured Events sidebar
• Live links to the artist's website from SDVAN website
• Provide listing in the events calendar, which resides on multiple sites
• Notice of event will appear in monthly messages which reaches an audience of thousands
• Featured in RAW gossip column
• Featured in SD View Art Now app



Born in 1962 in Minnesota, Patric Stillman is a visual artist that explores the human condition through light, color and texture. He considers the 2004 creation of the internationally successful Brotherhood Tarot as the start of his professional career as an artist. In 2014, he established The Studio Door, an art gallery with artists studios in San Diego. A year later, his work was exhibited at Musée du Louvre - Paris, SCOPE Miami Beach, and across Southern California. He was commissioned to paint a life-size cow sculpture by Got Milk? for Milk Loves Art, their 2016 charity program for Camp Ronald McDonald for Good Times. He was nationally named Mentor of the Year for his work at The Studio Door in 2016 by Professional Artist magazine. In 2018, he received a commendation from the Mayor of San Diego and was awarded an Artie Award for his community service to visual artists. In 2019, The Studio Door relocated to the Hillcrest neighborhood and received multiple commendations & community awards for it's commitment to San Diego's Fine Arts community.